The Original Milwaukee Beer Company, nothing is more traditional than a good beer and brewer baseball. The goal was to create a branding pack that incorporated the spirit of the Good land while at the same time, turns a new market into raving fans. Immersing our selves in Milwaukee's lakeside, Brady street, downtown, and dive bars was a crucial spear point to pierce the armor that was the old design.
Beers by the lake were the winning combination to the great new logo, at the center of the new logo the iconic orange k and the new Milwaukee art Museum turn in onto one golden gem in the center of the lake. Cheers to Milwaukee, the Good Land.
The Winning Combination