The Welder Beer Company is a brewery based out the Midwest's very own Milwaukee it serves local blue-collar workers and beer enthusiasts alike. 

Challenge
The challenge was to craft a new identity on this classic beer and attract the new generation while maintaining its roots. With only the name on hand and a few references, this was no light task.

Solution
I decided to create an array of brand logos to narrow down the direction of this project. Once we surfaced with a genuine winner, we implemented branding strategies to create a line of stickers, shirts, along with other social media and graphic solutions.  Along with this project product photography and packaging were part of the winning combination. Cheers.
THANK YOU FOR WATCHING

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