The Welder Beer Company is a brewery based out the Midwest's very own Milwaukee it serves local blue-collar workers and beer enthusiasts alike. 

The challenge was to craft a new identity on this classic beer and attract the new generation while maintaining its roots. With only the name on hand and a few references, this was no light task.

I decided to create an array of brand logos to narrow down the direction of this project. Once we surfaced with a genuine winner, we implemented branding strategies to create a line of stickers, shirts, along with other social media and graphic solutions.  Along with this project product photography and packaging were part of the winning combination. Cheers.

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